Religion as brands : new perspectives on the marketization of religion and spirituality :: Jean-Claude Usunier :: ISBN 9781317067085 :: Routledge 2016 :: OBNB, the Open British National Bibliography

Publication Data

Title Religion as brands : new perspectives on the marketization of religion and spirituality
Author Jean-Claude Usunier
Contributors Jean-Claude Usunier, Jörg Stolz
Publisher Routledge
Publication date 2016
Publication location London
Language English

Descriptive Notes

Previously issued in print: Farnham: Ashgate, 2014.

Topics

Religious institutions :: Marketing
Church marketing
Consumption (Economics) :: Religious aspects

Catalogue Data

OBNB ID GBB648998
ISBN 10 1317067088
ISBN 13 9781317067085
Type BibliographicResource, Book
Dewey Classification 306.6

ISBD

P1053 1 online resource.

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Religion as brands : new perspectives on the marketization of religion and spirituality by Jean-Claude Usunier. ISBN 9781317067085. Published by Routledge in 2016. Publication and catalogue information, links to buy online and reader comments.