Attitudes towards advertising : a collection of published studies from October 1963 to July 1972 :: Institute of Practitioners in Advertising 1975 :: OBNB, the Open British National Bibliography

Publication Data

Title Attitudes towards advertising : a collection of published studies from October 1963 to July 1972
Contributor Institute of Practitioners in Advertising
Publisher Institute of Practitioners in Advertising
Publication date 1975
Publication location London
Language English

Contents: The goldfish bowl - As others see us / by John Treasure and Timothy Joyce - Advertising and the public / by John Treasure - Attitudes to advertising / British Market Research Bureau for the Advertising Association - Advertisers opinions of advertising / prepared for the Institute of Practitioners in Advertising by the British Market Research Bureau.

Topics

Advertising :: Great Britain :: Public opinion
England

Catalogue Data

OBNB ID GB7724701
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 301.154365910941

ISBD

P1053 [5],80[i.e.81]p.

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Attitudes towards advertising : a collection of published studies from October 1963 to July 1972. Published by Institute of Practitioners in Advertising in 1975. Publication and catalogue information, links to buy online and reader comments.