Marketing research and modeling : progress and prospects : a tribute to Paul E. Green :: ISBN 1402075960 :: Kluwer Academic Publishers 2004 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research and modeling : progress and prospects : a tribute to Paul E. Green
Contributors Paul E. Green, Yoram Wind
Publisher Kluwer Academic Publishers
Publication date 2004
Publication location Boston
Language English

Descriptive Notes

Book stemming from a conference held in May 2002.

Topics

Green, Paul E.
Marketing research :: Methodology
Marketing :: Mathematical models
Conjoint analysis (Marketing)

Catalogue Data

OBNB ID GBA574376
ISBN 10 1402075960
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xiv, 346 p.
P1042 Includes bibliographical references and index.

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Marketing research and modeling : progress and prospects : a tribute to Paul E. Green. ISBN 1402075960. Published by Kluwer Academic Publishers in 2004. Publication and catalogue information, links to buy online and reader comments.