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Perspectives on strategic marketing management

Publication Data

Title Perspectives on strategic marketing management
Contributors Roger A. Kerin, Robert A. Peterson
Publisher Allyn and Bacon
Publication date 1980
Publication location Boston Mass.
Language English

Topics

006721260

Catalogue Data

OBNB ID GB8037196
ISBN 10 0205067239
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 v,62p.

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Perspectives on strategic marketing management. ISBN 0205067239. Published by Allyn and Bacon in 1980. Publication and catalogue information, links to buy online and reader comments.

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