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Superior customer value in the new economy : concepts and cases
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Superior customer value in the new economy : concepts and cases

William C. Johnson

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Rev. ed. of: Designing and delivering superior customer value / Art Weinstein and William C. Johnson. 1999.

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Superior customer value in the new economy : concepts and cases by William C. Johnson. ISBN 1574443569. Published by CRC in 2004. Publication and catalogue information, links to buy online and reader comments.

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