Marketing management : a strategic decision-making approach :: ISBN 0071111697 :: McGraw-Hill Irwin 2005 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management : a strategic decision-making approach
Contributor John W. Mullins
Publisher McGraw-Hill Irwin
Publication date 2005
Publication location Boston, Mass.
Language English

Descriptive Notes

Previous ed.: / Harper W. Boyd ... [et al.]. 2002.

Topics

006936844

Catalogue Data

OBNB ID GBA4Z8865
ISBN 10 0071111697
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>International International ed., 5th ed.
P1053 xxiv, 520 p.
P1042 Includes bibliographical references and index.

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Marketing management : a strategic decision-making approach. ISBN 0071111697. Published by McGraw-Hill Irwin in 2005. Publication and catalogue information, links to buy online and reader comments.