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The Patterson principles of selling
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The Patterson principles of selling

Jeffrey H. Gitomer

Publication Data

Contents

A walk in the graveyard
Where did John Patterson get his concepts and strategies?
Quotes underlined by the hand of John Patterson taken from the book "He can who thinks he can"
Principles are driven by truth
The evolution and power of the receipt
The evolution of the primer
The probable purchaser
The 32.5 Patterson principles of selling
The tradition of the Point club
Traditions of success and principles for life
The power of the flipchart
The legend of the
World's fair
The untapped power of the probable purchaser
How to live the principles
Ring the register
The Patterson principles of selling.

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The Patterson principles of selling by Jeffrey H. Gitomer. ISBN 0471662623. Published by Wiley in 2004. Publication and catalogue information, links to buy online and reader comments.

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