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Linking internal service encounters and internal transactions : unravelling internal marketing contract workers

D. McKechnie

Publication Data

Title Linking internal service encounters and internal transactions : unravelling internal marketing contract workers
Author D. McKechnie
Contributors Sandra Hogarth-Scott, Sandra Hogarth-Scott
Publisher Bradford University School of Management
Publication date 2001
Publication location Bradford
Language English

Topics

Service industries :: Marketing
Customer services

Catalogue Data

OBNB ID GBA217462
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 15 p.
P1042 Includes bibliographical references.

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Linking internal service encounters and internal transactions : unravelling internal marketing contract workers by D. McKechnie. Published by Bradford University School of Management in 2001. Publication and catalogue information, links to buy online and reader comments.