The great corporate giveaway : can marketing do good for the 'do-gooders'? :: Marylyn Carrigan :: ISBN 0704415178 :: Birmingham Business School, Dept. of Commerce 1994 :: OBNB, the Open British National Bibliography

Publication Data

Title The great corporate giveaway : can marketing do good for the 'do-gooders'?
Author Marylyn Carrigan
Contributor
Publisher Birmingham Business School, Dept. of Commerce
Publication date 1994
Publication location Birmingham
Language English

Descriptive Notes

Cover title.

Topics

Corporations :: Charitable contributions :: Great Britain :: Public opinion
Social responsibility of business :: Great Britain :: Public opinion
Social marketing :: Great Britain :: Public opinion
Directors of corporations :: Great Britain :: Attitudes

Catalogue Data

OBNB ID GBA350824
ISBN 10 0704415178
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 24 p.
P1042 Includes bibliographical references.

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The great corporate giveaway : can marketing do good for the 'do-gooders'? by Marylyn Carrigan. ISBN 0704415178. Published by Birmingham Business School, Dept. of Commerce in 1994. Publication and catalogue information, links to buy online and reader comments.