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Marylyn Carrigan

3 published titles

The great corporate giveaway : can marketing do good for the 'do-gooders'?

1 edition

  • ISBN: 0704415178
  • Birmingham Business School, Dept. of Commerce
  • 1994
  • Details

Model-audience relevance in contemporary advertising : targeting the cognitively young

1 edition

  • ISBN: 0704419238
  • University of Birmingham, Department of Commerce
  • 1998
  • Details

Responsible business marketing

(Contributor)

1 edition

  • ISBN: 9781848735927
  • Open University Business School
  • 2011
  • Details

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