Model-audience relevance in contemporary advertising : targeting the cognitively young :: Marylyn Carrigan :: ISBN 0704419238 :: University of Birmingham, Department of Commerce 1998 :: OBNB, the Open British National Bibliography

Publication Data

Title Model-audience relevance in contemporary advertising : targeting the cognitively young
Author Marylyn Carrigan
Contributors Izabelle Szmigin, Izabelle Szmigin
Publisher University of Birmingham, Department of Commerce
Publication date 1998
Publication location Birmingham
Language English

Descriptive Notes

Title from cover.

Topics

Target marketing :: Great Britain
Middle aged persons :: Attitudes :: Great Britain
Middle aged consumers :: Great Britain

Catalogue Data

OBNB ID GB9947247
ISBN 10 0704419238
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 19, [11] p.
P1042 Includes bibliographical references.

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Model-audience relevance in contemporary advertising : targeting the cognitively young by Marylyn Carrigan. ISBN 0704419238. Published by University of Birmingham, Department of Commerce in 1998. Publication and catalogue information, links to buy online and reader comments.