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Developing a brand performance measure for financial services brands

L. De Chernatony

Publication Data

Title Developing a brand performance measure for financial services brands
Author L. De Chernatony
Contributors Fiona Jeffries-Harris, George Christodoulides, Birmingham Business School
Publisher Birmingham Business School
Publication date 2002
Publication location Birmingham
Language English

Topics

Brand choice
Consumer satisfaction :: Evaluation
England

Catalogue Data

OBNB ID GBA323780
ISBN 10 0704423901
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 34 leaves
P1042 Includes bibliographical references.

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Developing a brand performance measure for financial services brands by L. De Chernatony. ISBN 0704423901. Published by Birmingham Business School in 2002. Publication and catalogue information, links to buy online and reader comments.