What is brand equity, anyway? : selected papers on brands and advertising :: Paul Feldwick :: ISBN 1841161098 :: World Advertising Research Center 2002 :: OBNB, the Open British National Bibliography

Publication Data

Title What is brand equity, anyway? : selected papers on brands and advertising
Author Paul Feldwick
Publisher World Advertising Research Center
Publication date 2002
Publication location Henley-on-Thames, Oxon
Language English

Topics

Advertising :: Brand name products
Brand choice
Advertising :: Research
007049335

Catalogue Data

OBNB ID GBA420982
ISBN 10 1841161098
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 xi, 148 p.
P1042 Includes bibliographical references and index.

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What is brand equity, anyway? : selected papers on brands and advertising by Paul Feldwick. ISBN 1841161098. Published by World Advertising Research Center in 2002. Publication and catalogue information, links to buy online and reader comments.