Paul Feldwick
4 published titles
Advertising works 5 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1988
(Contributor)
1 edition
- ISBN: 0304317950
- Cassell
- 1990
- Details
Advertising works 6
(Contributor)
1 edition
- ISBN: 1870562410
- NTC Publications
- 1991
- Details
BMP works
(Contributor)
1 edition
What is brand equity, anyway? : selected papers on brands and advertising
1 edition
- ISBN: 1841161098
- World Advertising Research Center
- 2002
- Details