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Paul Feldwick

4 published titles

Advertising works 5 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1988

(Contributor)

1 edition

  • ISBN: 0304317950
  • Cassell
  • 1990
  • Details

Advertising works 6

(Contributor)

1 edition

  • ISBN: 1870562410
  • NTC Publications
  • 1991
  • Details

BMP works

(Contributor)

1 edition

  • ISBN: 1870562070
  • NCT
  • 1992
  • Details

What is brand equity, anyway? : selected papers on brands and advertising

1 edition

  • ISBN: 1841161098
  • World Advertising Research Center
  • 2002
  • Details

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