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Market research strategies : challenges and opportunities of the information age

David Reed

Publication Data

Title Market research strategies : challenges and opportunities of the information age
Author David Reed
Contributor Financial Times Retail & Consumer Publishing
Publisher Financial Times Retail & Consumer
Publication date 1998
Publication location London
Language English

Topics

Marketing research :: Methodology
007074803

Catalogue Data

OBNB ID GB9902418
ISBN 10 1840830549
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 vi,140p.

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Market research strategies : challenges and opportunities of the information age by David Reed. ISBN 1840830549. Published by Financial Times Retail & Consumer in 1998. Publication and catalogue information, links to buy online and reader comments.