David Reed
5 published titles
Market research strategies : challenges and opportunities for the information age
1 edition
- ISBN: 1840830549
- Financial Times Retail & Consumer Publishing
- 1998
- Details
Market research strategies : challenges and opportunities of the information age
1 edition
- ISBN: 1840830549
- Financial Times Retail & Consumer
- 1998
- Details
Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies
(Contributor)
1 edition
- ISBN: 1898085331
- Business Intelligence
- 1999
- Details
E-CRM : customer management strategies for e-business : improving profitability and sustaining customer relationships through on-line channels
1 edition
- ISBN: 1898085773
- Business Intelligence
- 2001
- Details
The future of direct mail : strategic five-year forecasts
1 edition
- Pira International Ltd
- 2004
- Details