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David Reed

5 published titles

Market research strategies : challenges and opportunities for the information age

1 edition

  • ISBN: 1840830549
  • Financial Times Retail & Consumer Publishing
  • 1998
  • Details

Market research strategies : challenges and opportunities of the information age

1 edition

  • ISBN: 1840830549
  • Financial Times Retail & Consumer
  • 1998
  • Details

Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies

(Contributor)

1 edition

  • ISBN: 1898085331
  • Business Intelligence
  • 1999
  • Details

E-CRM : customer management strategies for e-business : improving profitability and sustaining customer relationships through on-line channels

1 edition

  • ISBN: 1898085773
  • Business Intelligence
  • 2001
  • Details

The future of direct mail : strategic five-year forecasts

1 edition

  • Pira International Ltd
  • 2004
  • Details

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