Enlarge

Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies

R. Shaw

Publication Data

Title Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies
Author R. Shaw
Contributors David Reed, Business Intelligence
Publisher Business Intelligence
Publication date 1999
Publication location London
Language English

Topics

Relationship marketing
Customer relations
007079387

Catalogue Data

OBNB ID GBA016896
ISBN 10 1898085331
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.812

ISBD

P1053 x, 244 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Measuring and valuing customer relationships : how to develop the measures that drive profitable CRM strategies by R. Shaw. ISBN 1898085331. Published by Business Intelligence in 1999. Publication and catalogue information, links to buy online and reader comments.