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Multinational marketing management : cases and readings

Publication Data

Title Multinational marketing management : cases and readings
Contributors Robert D. Buzzell, John A. Quelch
Publisher Addison-Wesley
Publication date 1988
Language English

Topics

Export marketing :: Management
007354185

Catalogue Data

OBNB ID GB9138127
ISBN 10 0201079968
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1053 x, 500p.

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Multinational marketing management : cases and readings. ISBN 0201079968. Published by Addison-Wesley in 1988. Publication and catalogue information, links to buy online and reader comments.

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