Global marketing management :: ISBN 0201350629 :: Addison-Wesley 1999 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing management
Contributors John A. Quelch, Christopher A. Bartlett
Publisher Addison-Wesley
Publication date 1999
Publication location Reading, Mass
Language English

Descriptive Notes

Previous ed.: 1995.

Topics

Export marketing :: Management
007354832

Catalogue Data

OBNB ID GB9928850
ISBN 10 0201350629
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1008>4th 4th ed.
P1053 viii, 703 p.
P1042 Includes bibliographical references.

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Global marketing management. ISBN 0201350629. Published by Addison-Wesley in 1999. Publication and catalogue information, links to buy online and reader comments.