Global marketing management : cases and readings :: ISBN 0201542803 :: Addison-Wesley 1992 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing management : cases and readings
Contributors Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
Publisher Addison-Wesley
Publication date 1992
Publication location Reading, Mass.
Language English

Descriptive Notes

Previous ed.: published as Multinational marketing management. 1988.

Topics

Export marketing :: Management
007355428

Catalogue Data

OBNB ID GB9323063
ISBN 10 0201542803
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.848

ISBD

P1008>2nd 2nd ed.
P1053 xi,751p.
P1042 Includes bibliographic references.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Global marketing management : cases and readings. ISBN 0201542803. Published by Addison-Wesley in 1992. Publication and catalogue information, links to buy online and reader comments.