Service industries :: United States :: Marketing :: Case studies
Service industries :: Europe :: Marketing :: Case studies
Financial services industry :: Case studies
Tourism :: Marketing :: Case studies
007355505
Catalogue Data
OBNB ID GB9436290
ISBN 10 0201565056
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802
ISBD
P1053 xiv, 304p.
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Cases in marketing of services. ISBN 0201565056. Published by Addison-Wesley in 1993. Publication and catalogue information, links to buy online and reader comments.