Cases in marketing of services :: ISBN 0201565056 :: Addison-Wesley 1993 :: OBNB, the Open British National Bibliography

Publication Data

Title Cases in marketing of services
Contributors Arthur Meidan, Luiz Moutinho
Publisher Addison-Wesley
Publication date 1993
Publication location Wokingham
Language English

Descriptive Notes

Includes index.

Topics

Marketing :: Case studies
Service industries :: United States :: Marketing :: Case studies
Service industries :: Europe :: Marketing :: Case studies
Financial services industry :: Case studies
Tourism :: Marketing :: Case studies
007355505

Catalogue Data

OBNB ID GB9436290
ISBN 10 0201565056
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xiv, 304p.

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Cases in marketing of services. ISBN 0201565056. Published by Addison-Wesley in 1993. Publication and catalogue information, links to buy online and reader comments.