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Strategic marketing problems : cases and comments

Roger A. Kerin

Publication Data

Title Strategic marketing problems : cases and comments
Author Roger A. Kerin
Contributor Robert A. Peterson
Publisher Allyn and Bacon
Publication date 1978
Publication location Boston Mass.
Language English

Topics

Marketing :: Case studies
Marketing :: Decision making
007356951

Catalogue Data

OBNB ID GB7818487
ISBN 10 0205059805
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 xiii,427p.
P1042 Includes bibliographies.

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Strategic marketing problems : cases and comments by Roger A. Kerin. ISBN 0205059805. Published by Allyn and Bacon in 1978. Publication and catalogue information, links to buy online and reader comments.

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