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Strategic marketing problems : cases and comments

Roger A. Kerin

Publication Data

Title Strategic marketing problems : cases and comments
Author Roger A. Kerin
Contributor Robert A. Peterson
Publisher Allyn and Bacon
Publication date 1981
Publication location Boston Mass.
Language English

Descriptive Notes

Previous ed.: 1978.

Topics

007357306

Catalogue Data

OBNB ID GB8126837
ISBN 10 0205073298
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 xiii,577p.

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Strategic marketing problems : cases and comments by Roger A. Kerin. ISBN 0205073298. Published by Allyn and Bacon in 1981. Publication and catalogue information, links to buy online and reader comments.

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