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Perspectives on strategic marketing management

Publication Data

Title Perspectives on strategic marketing management
Contributors Roger A. Kerin, Robert A. Peterson
Publisher Allyn and Bacon
Publication date 1983
Publication location Boston, Mass.
Language English

Descriptive Notes

Previous ed: 1980.

Topics

007357472

Catalogue Data

OBNB ID GB8412047
ISBN 10 0205079229
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 xiii,483p.
P1042 Includes bibliographies.

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Perspectives on strategic marketing management. ISBN 0205079229. Published by Allyn and Bacon in 1983. Publication and catalogue information, links to buy online and reader comments.

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