Strategic marketing problems : cases and comments :: Roger A. Kerin :: ISBN 0205103332 :: Allyn and Bacon 1987 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing problems : cases and comments
Author Roger A. Kerin
Contributor Robert A. Peterson
Publisher Allyn and Bacon
Publication date 1987
Publication location Boston Mass.
Language English

Descriptive Notes

Previous ed.: 1984.

Topics

Marketing :: Decision making :: Case studies
007357617

Catalogue Data

OBNB ID GB8724325
ISBN 10 0205103332
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>4th 4th ed.
P1053 xv,735p.
P1042 Includes bibliographies.

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Strategic marketing problems : cases and comments by Roger A. Kerin. ISBN 0205103332. Published by Allyn and Bacon in 1987. Publication and catalogue information, links to buy online and reader comments.