Publisher Heinemann on behalf of the CAM Foundation and the Institute of Marketing
Publication date 1983
Publication location London
Language English
Descriptive Notes
Previous ed.: 1978.
Topics
007373091
Catalogue Data
OBNB ID GB8418359
ISBN 10 0434907162
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.10941
ISBD
P1008>2nd 2nd ed.
P1053 xx,252p.
P1042 Includes bibliographies and index.
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The Practice of advertising. ISBN 0434907162. Published by Heinemann on behalf of the CAM Foundation and the Institute of Marketing in 1983. Publication and catalogue information, links to buy online and reader comments.