Glossary of marketing terms :: Norman A. Hart :: ISBN 0434918598 :: Heinemann on behalf of the Institute of Marketing and the CAM Foundation 1987 :: OBNB, the Open British National Bibliography

Publication Data

Title Glossary of marketing terms
Author Norman A. Hart
Contributors John Stapleton, Institute of Marketing, CAM Foundation
Publisher Heinemann on behalf of the Institute of Marketing and the CAM Foundation
Publication date 1987
Publication location London
Language English

Descriptive Notes

Previous ed.: 1981.

Topics

Marketing :: Dictionaries

Catalogue Data

OBNB ID GB8730034
ISBN 10 0434918598
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.800321

ISBD

P1008>3rd 3rd ed.
P1053 ix,225p.

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Glossary of marketing terms by Norman A. Hart. ISBN 0434918598. Published by Heinemann on behalf of the Institute of Marketing and the CAM Foundation in 1987. Publication and catalogue information, links to buy online and reader comments.