Measuring advertising effectiveness :: Darrell Blaine Lucas :: ISBN 0824067487 :: Garland 1985 :: OBNB, the Open British National Bibliography

Publication Data

Title Measuring advertising effectiveness
Author Darrell Blaine Lucas
Contributor Steuart Henderson Britt
Publisher Garland
Publication date 1985
Publication location New York
Language English

Descriptive Notes

Originally published: New York ; London : McGraw-Hill, 1963.
Includes index.

Topics

Advertising :: Research
Advertising media planning

Catalogue Data

OBNB ID GB8624011
ISBN 10 0824067487
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.111

ISBD

P1053 xi,399p.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Measuring advertising effectiveness by Darrell Blaine Lucas. ISBN 0824067487. Published by Garland in 1985. Publication and catalogue information, links to buy online and reader comments.