The Development of media models in advertising : an anthology of classic articles :: ISBN 0824067622 :: Garland 1986 :: OBNB, the Open British National Bibliography

Publication Data

Title The Development of media models in advertising : an anthology of classic articles
Contributors C. Samuel Craig, Avijit Ghosh
Publisher Garland
Publication date 1986
Publication location New York
Language English

Descriptive Notes

Papers originally published in various works, 1960-1982.
Included original pagings.

Topics

Advertising media planning :: Mathematical models

Catalogue Data

OBNB ID GB8703466
ISBN 10 0824067622
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.130724

ISBD

P1053 [334]p.
P1042 Includes bibliographies.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

The Development of media models in advertising : an anthology of classic articles. ISBN 0824067622. Published by Garland in 1986. Publication and catalogue information, links to buy online and reader comments.