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C. Samuel Craig

7 published titles

Consumer behavior : an information processing perspective

(Contributor)

1 edition

  • ISBN: 0131692844
  • Prentice-Hall
  • 1982
  • Details

International marketing research

(Contributor)

3 editions

  • ISBN: 0134731328
  • Prentice-Hall
  • 1983
  • Details
  • ISBN: 0471983225
  • Wiley
  • 2000
  • Details
  • ISBN: 0470010959
  • John Wiley
  • 2005
  • Details

Personal selling : theory, research, and practice

(Contributor)

1 edition

  • ISBN: 0669076066
  • Lexington
  • 1984
  • Details

The Development of media models in advertising : an anthology of classic articles

(Contributor)

1 edition

  • ISBN: 0824067622
  • Garland
  • 1986
  • Details

Repetition effects over the years : an anthology of classic articles

(Contributor)

1 edition

  • ISBN: 0824067630
  • Garland
  • 1986
  • Details

The relationship of advertising expenditures to sales : an anthology of classic articles

(Contributor)

1 edition

  • ISBN: 0824067649
  • Garland
  • 1986
  • Details

Global marketing strategy

(Contributor)

1 edition

  • ISBN: 0070134472
  • McGraw-Hill
  • 1995
  • Details

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