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Cases in advertising and communications management

Stephen A. Greyser

Publication Data

Title Cases in advertising and communications management
Author Stephen A. Greyser
Publisher Prentice-Hall
Publication date 1972
Publication location Englewood Cliffs
Language English

Descriptive Notes

Includes index.

Topics

Advertising :: United States :: Management :: Case studies
England

Catalogue Data

OBNB ID GB7214703
ISBN 10 0131184970
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.10722

ISBD

P1053 xvii,665p.

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Cases in advertising and communications management by Stephen A. Greyser. ISBN 0131184970. Published by Prentice-Hall in 1972. Publication and catalogue information, links to buy online and reader comments.

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