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Determinants of export performance and moderating effects of marketing programme adaption : a review, conceptual framework and research hypothesis

Luis Filipe Lages

Publication Data

Title Determinants of export performance and moderating effects of marketing programme adaption : a review, conceptual framework and research hypothesis
Author Luis Filipe Lages
Contributors T. C. Melewar, Warwick Business School
Publisher Warwick Business School
Publication date 1999
Publication location Coventry
Language English

Topics

Export marketing

Catalogue Data

OBNB ID GBA406656
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 30 p.
P1042 Includes bibliographical references.

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Determinants of export performance and moderating effects of marketing programme adaption : a review, conceptual framework and research hypothesis by Luis Filipe Lages. Published by Warwick Business School in 1999. Publication and catalogue information, links to buy online and reader comments.