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Analysing and managing defections : the value of keeping customers

M. J. Page

Publication Data

Title Analysing and managing defections : the value of keeping customers
Author M. J. Page
Contributor Leyland F. Pitt
Publisher Henley Management College
Publication date 1994
Publication location Henley-on-Thames
Language English

Topics

Customer services
Customer relations
Marketing :: Management

Catalogue Data

OBNB ID GB9473553
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 15p.

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Analysing and managing defections : the value of keeping customers by M. J. Page. Published by Henley Management College in 1994. Publication and catalogue information, links to buy online and reader comments.

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