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Product placement

Michael J. Baker

Publication Data

Title Product placement
Author Michael J. Baker
Contributors Hazel A. Crawford, Hazel A. Crawford
Publisher University of Strathclyde, Dept. of Marketing
Publication date 1995
Publication location Glasgow
Language English

Topics

Advertising :: Motion pictures :: Public opinion
Positioning (Advertising)

Catalogue Data

OBNB ID GB9534708
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 1 v
P1042 Includes bibliographical references.

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Product placement by Michael J. Baker. Published by University of Strathclyde, Dept. of Marketing in 1995. Publication and catalogue information, links to buy online and reader comments.

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