Michael J. Baker
33 published titles
Marketing: an introductory text
1 edition
- ISBN: 0333109430
- Macmillan
- 1971
- Details
Marketing : an introductory text
5 editions
- ISBN: 0333171683
- Macmillan
- 1974
- Details
- ISBN: 0333236394
- Macmillan
- 1979
- Details
- ISBN: 0333570723
- ELBS with Macmillan
- 1991
- Details
- ISBN: 0333663233
- Macmillan Business
- 1996
- Details
- ISBN: 9780946433032
- WP
- 2006
- Details
Marketing new industrial products
1 edition
- ISBN: 0333155726
- Macmillan
- 1975
- Details
The market for winter sports facilities in Scotland
1 edition
- ISBN: 0854191135
- Research and Planning Division, Scottish Tourist Board
- 1976
- Details
Product policy and management
1 edition
- ISBN: 0333192877
- Macmillan
- 1976
- Details
Marketing in adversity
(Contributor)
1 edition
- ISBN: 0333196619
- Macmillan
- 1976
- Details
Marketing : theory and practice
(Contributor)
2 editions
- ISBN: 0333198204
- Macmillan
- 1976
- Details
- ISBN: 0333641817
- Macmillan Business
- 1995
- Details
Industrial innovation : technology, policy, diffusion
(Contributor)
1 edition
- ISBN: 0333238508
- Macmillan
- 1979
- Details
Market development
1 edition
- ISBN: 0140804358
- Penguin
- 1983
- Details
Macmillan dictionary of marketing & advertising
(Contributor)
1 edition
- ISBN: 0333363264
- Macmillan
- 1984
- Details
Macmillan dictionary of marketing and advertising
(Contributor)
3 editions
- ISBN: 0333393325
- Macmillan
- 1984
- Details
- ISBN: 0333516044
- Macmillan
- 1990
- Details
- ISBN: 0333715667
- Macmillan Business
- 1998
- Details
Marketing strategy and management
5 editions
- ISBN: 0333323076
- Macmillan
- 1985
- Details
- ISBN: 0333576446
- Macmillan
- 1992
- Details
- ISBN: 0333748565
- Macmillan Business
- 2000
- Details
- ISBN: 9781403986276
- Palgrave Macmillan
- 2007
- Details
- ISBN: 9781137025821
- Palgrave Macmillan
- 2014
- Details
The Marketing book
(Contributor)
6 editions
- ISBN: 0434900842
- Heinemann
- 1987
- Details
- ISBN: 0750600233
- Butterworth Heinemann on behalf of the Chartered Institute of Marketing
- 1991
- Details
- ISBN: 0750620226
- Butterworth-Heinemann
- 1994
- Details
- ISBN: 0750641142
- Butterworth-Heinemann
- 1999
- Details
- ISBN: 0750655364
- Butterworth-Heinemann
- 2003
- Details
- ISBN: 9780750685665
- Butterworth-Heinemann
- 2008
- Details
Profit by design
(Contributor)
1 edition
- ISBN: 0850722616
- Design Council
- 1989
- Details
Marketing and competitive success
1 edition
- ISBN: 0860035662
- Philip Allan
- 1989
- Details
The role of design in international competitiveness
(Contributor)
1 edition
- ISBN: 0415000130
- Routledge
- 1989
- Details
Research for marketing
1 edition
- ISBN: 0333470206
- Macmillan Education
- 1991
- Details
- ISBN: 0333556860
- Macmillan
- 1991
- Details
- ISBN: 1841180068
- Purple House
- 1998
- Details
Product placement
1 edition
- University of Strathclyde, Dept. of Marketing
- 1995
- Details
Product country images : perceptions of Asian cars
1 edition
- University of Strathclyde, Dept. of Marketing
- 1995
- Details
Pioneering in Central European markets : lessons from top FMCG brands
(Contributor)
1 edition
- University of Strathclyde, Dept. of Marketing
- 1995
- Details
Companion encyclopedia of marketing
(Contributor)
1 edition
- ISBN: 0415093953
- Routledge
- 1995
- Details
Quality management in hospitality : best practice in action
(Contributor)
1 edition
- ISBN: 0304334855
- Cassell
- 1996
- Details
Marketing in evolution : essays in honour of Michael J. Baker
(Contributor)
1 edition
- ISBN: 0333662644
- Macmillan
- 1996
- Details
Country of origin effects : a literature review
(Contributor)
1 edition
- University of Strathclyde, Dept. of Marketing
- 1997
- Details
Qatari consumers' perceptions and selections of domestic vs. foreign airline services
(Contributor)
1 edition
- University of Strathclyde, Dept. of Marketing
- 1997
- Details
Definitions, characteristics and classifications of services : a literature review
(Contributor)
1 edition
- University of Strathclyde, Dept. of Marketing
- 1997
- Details
Product strategy and management
3 editions
- ISBN: 0130653683
- Prentice Hall Europe
- 1998
- Details
- ISBN: 0130653683
- Prentice Hall
- 1998
- Details
- ISBN: 9780273694502
- Financial Times Prentice Hall
- 2007
- Details
The marketing manual
1 edition
- ISBN: 0750636521
- Butterworth-Heinemann
- 1998
- Details
The IEBM encyclopedia of marketing
1 edition
- ISBN: 1861523041
- International Thomson Business
- 1999
- Details
Marketing : critical perspectives on business and management
(Contributor)
1 edition
- ISBN: 0415249880
- Routledge
- 2001
- Details
Business and management research : how to complete your research project successfully
3 editions
- ISBN: 094643302X
- Westburn
- 2003
- Details
- ISBN: 9780946433049
- Westburn
- 2008
- Details
- ISBN: 9780946433056
- Westburn
- 2012
- Details
Marketing theory : a student text
(Contributor)
1 edition
- ISBN: 9781849204668
- SAGE
- 2010
- Details
