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Design time : new product design and corporate success : how corporate attitudes towards new product design relate to company performance and profitability

M. M. Trueman

Publication Data

Title Design time : new product design and corporate success : how corporate attitudes towards new product design relate to company performance and profitability
Author M. M. Trueman
Contributors David Jobber, David Jobber
Publisher University of Bradford Management Centre
Publication date 1993
Publication location Bradford
Language English

Descriptive Notes

'A report by the University of Bradford Management Centre based upon research sponsored by ESRC' - t.p.

Topics

New products
Production planning
England

Catalogue Data

OBNB ID GB9656475
ISBN 10 1851430938
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 72p.

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Design time : new product design and corporate success : how corporate attitudes towards new product design relate to company performance and profitability by M. M. Trueman. ISBN 1851430938. Published by University of Bradford Management Centre in 1993. Publication and catalogue information, links to buy online and reader comments.