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Marketing strategies for the 21st century : lessons from the top Hungarian companies

Graham J. Hooley

Publication Data

Title Marketing strategies for the 21st century : lessons from the top Hungarian companies
Author Graham J. Hooley
Contributor
Publisher Aston Business School, Research Institute
Publication date 1997
Publication location Birmingham
Language English

Topics

Marketing :: Europe, Central
Marketing :: Europe, Eastern
Marketing :: Hungary
Business planning :: Europe, Central
Business planning :: Europe, Eastern
Business planning :: Hungary

Catalogue Data

OBNB ID GB9748623
ISBN 10 1854493507
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 24 p.
P1042 Bibliography: p.23-24.

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Marketing strategies for the 21st century : lessons from the top Hungarian companies by Graham J. Hooley. ISBN 1854493507. Published by Aston Business School, Research Institute in 1997. Publication and catalogue information, links to buy online and reader comments.