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The development and validation of a measure of internal market orientation

Ian Lings

Publication Data

Title The development and validation of a measure of internal market orientation
Author Ian Lings
Contributors Gordon E. Greenley, Gordon E. Greenley
Publisher Aston Business School Research Institute
Publication date 2001
Publication location Birmingham
Language English

Topics

Marketing

Catalogue Data

OBNB ID GBA209432
ISBN 10 1854495712
ISBN 13 n/a
Type BibliographicResource, Book

ISBD

P1053 33p.
P1042 Includes bibliographical references.

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The development and validation of a measure of internal market orientation by Ian Lings. ISBN 1854495712. Published by Aston Business School Research Institute in 2001. Publication and catalogue information, links to buy online and reader comments.

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