Marketing management : a strategic, value-based approach :: Greg Whitwell :: ISBN 0470800968 :: John Wiley & Sons Australia 2003 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing management : a strategic, value-based approach
Author Greg Whitwell
Contributors Bryan A. Lukas, Peter Doyle
Publisher John Wiley & Sons Australia
Publication date 2003
Publication location Milton, Qld.
Language English

Descriptive Notes

"Australian edition" - T.p. verso.

Topics

007841096

Catalogue Data

OBNB ID GBA492240
ISBN 10 0470800968
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xvi, 455 p.
P1042 Includes bibliographical references and index.

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Marketing management : a strategic, value-based approach by Greg Whitwell. ISBN 0470800968. Published by John Wiley & Sons Australia in 2003. Publication and catalogue information, links to buy online and reader comments.