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Brand loyalty measurement and management

Jacob Jacoby

Publication Data

Title Brand loyalty measurement and management
Author Jacob Jacoby
Contributor Robert W. Chestnut
Publisher Wiley
Publication date 1978
Publication location New York
Language English

Descriptive Notes

'A Ronald Press publication'.
Bibliography: p.121-149. _ Includes index.

Topics

Brand choice

Catalogue Data

OBNB ID GB7829760
ISBN 10 0471028452
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 xv,157p.

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Brand loyalty measurement and management by Jacob Jacoby. ISBN 0471028452. Published by Wiley in 1978. Publication and catalogue information, links to buy online and reader comments.

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