Jacob Jacoby
4 published titles
Brand loyalty measurement and management
1 edition
- ISBN: 0471028452
- Wiley
- 1978
- Details
Personal selling : theory, research, and practice
(Contributor)
1 edition
- ISBN: 0669076066
- Lexington
- 1984
- Details
Perceived quality : how consumers view stores and merchandise
(Contributor)
1 edition
- ISBN: 0669082724
- Lexington
- 1984
- Details
Theory construction and model-building skills : a practical guide for social scientists
(Contributor)
1 edition
- ISBN: 9781606233399
- Guilford
- 2010
- Details
