Market planning for new industrial products :: Jean-Marie Choffray :: ISBN 0471049182 :: Wiley 1980 :: OBNB, the Open British National Bibliography

Publication Data

Title Market planning for new industrial products
Author Jean-Marie Choffray
Contributor Gary L. Lilien
Publisher Wiley
Publication date 1980
Publication location New York
Language English

Descriptive Notes

'A Ronald Press publication'.

Topics

Product management
Product management :: Case studies
New products

Catalogue Data

OBNB ID GB8035226
ISBN 10 0471049182
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1053 xvii, 294 p.
P1042 Bibliography: p.274-285. _ Includes index.

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Market planning for new industrial products by Jean-Marie Choffray. ISBN 0471049182. Published by Wiley in 1980. Publication and catalogue information, links to buy online and reader comments.