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A genie's wisdom : a fable of how a CEO learned to be a marketing genius

Jack Trout

Publication Data

Title A genie's wisdom : a fable of how a CEO learned to be a marketing genius
Author Jack Trout
Publisher J. Wiley
Publication date 2003
Publication location Hoboken, N.J.
Language English

Topics

Marketing :: Management
Marketing :: Decision making
008065223

Catalogue Data

OBNB ID GBA306703
ISBN 10 047123608X
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1053 viii, 120 p.

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A genie's wisdom : a fable of how a CEO learned to be a marketing genius by Jack Trout. ISBN 047123608X. Published by J. Wiley in 2003. Publication and catalogue information, links to buy online and reader comments.

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