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Differentiate or die : survival in our era of killer competition

Jack Trout

Publication Data

Title Differentiate or die : survival in our era of killer competition
Author Jack Trout
Contributor Steve Rivkin
Publisher Wiley
Publication date 2000
Publication location New York
Language English

Descriptive Notes

Includes index.

Topics

Brand name products
Advertising :: Brand name products
008067038

Catalogue Data

OBNB ID GBA111387
ISBN 10 0471357642
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 x, 230 p.

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Differentiate or die : survival in our era of killer competition by Jack Trout. ISBN 0471357642. Published by Wiley in 2000. Publication and catalogue information, links to buy online and reader comments.

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