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Big brands, big trouble : lessons learned the hard way

Jack Trout

Publication Data

Title Big brands, big trouble : lessons learned the hard way
Author Jack Trout
Publisher Wiley
Publication date 2001
Publication location New York
Language English

Descriptive Notes

Includes index.

Topics

008067984

Catalogue Data

OBNB ID GBA1W0542
ISBN 10 0471414328
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1053 x, 223 p.

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Big brands, big trouble : lessons learned the hard way by Jack Trout. ISBN 0471414328. Published by Wiley in 2001. Publication and catalogue information, links to buy online and reader comments.

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