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Strategic market management

David A. Aaker

Publication Data

Title Strategic market management
Author David A. Aaker
Publisher John Wiley
Publication date 2001
Publication location New York
Language English

Descriptive Notes

Previous ed.: 1998.

Topics

008068017

Catalogue Data

OBNB ID GBA151081
ISBN 10 0471415723
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>6th 6th ed.
P1053 xiv, 338 p.
P1042 Includes bibliographical references and index.

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Strategic market management by David A. Aaker. ISBN 0471415723. Published by John Wiley in 2001. Publication and catalogue information, links to buy online and reader comments.

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