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New economy expression : redefining marketing in the multichannel age

David Mercer

Publication Data

Title New economy expression : redefining marketing in the multichannel age
Author David Mercer
Publisher Wiley
Publication date 2001
Publication location Chichester
Language English

Topics

Electronic commerce :: Management
Internet marketing

Catalogue Data

OBNB ID GBA145308
ISBN 10 0471500089
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1053 ix, 274 p.
P1042 Includes bibliographical references and index.

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New economy expression : redefining marketing in the multichannel age by David Mercer. ISBN 0471500089. Published by Wiley in 2001. Publication and catalogue information, links to buy online and reader comments.

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