Service management and marketing : a customer relationship management approach :: Christian Grönroos :: ISBN 0471720348 :: Wiley 2000 :: OBNB, the Open British National Bibliography

Publication Data

Title Service management and marketing : a customer relationship management approach
Author Christian Grönroos
Publisher Wiley
Publication date 2000
Publication location Chichester
Language English

Descriptive Notes

Previous ed.: Lexington, Mass. : Lexington Books, 1990.

Topics

Service industries :: Marketing
008070927

Catalogue Data

OBNB ID GBA112695
ISBN 10 0471720348
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>2nd 2nd ed.
P1053 x, 394 p.
P1042 Includes bibliographical references and index.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Service management and marketing : a customer relationship management approach by Christian Grönroos. ISBN 0471720348. Published by Wiley in 2000. Publication and catalogue information, links to buy online and reader comments.