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Advertising management : cases and concepts

Charles H. Patti

Publication Data

Title Advertising management : cases and concepts
Author Charles H. Patti
Contributor John H. Murphy
Publisher Wiley
Publication date 1978
Publication location New York
Language English

Topics

Advertising management

Catalogue Data

OBNB ID GB8236686
ISBN 10 0471869996
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1068

ISBD

P1053 xiv,298p.
P1042 Includes bibliographies and index.

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Advertising management : cases and concepts by Charles H. Patti. ISBN 0471869996. Published by Wiley in 1978. Publication and catalogue information, links to buy online and reader comments.

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