Charles H. Patti
5 published titles
Advertising management : cases and concepts
1 edition
- ISBN: 0471869996
- Wiley
- 1978
- Details
Cases in advertising and promotion management
1 edition
- ISBN: 0471875074
- Wiley
- 1983
- Details
- ISBN: 003071687X
- Dryden
- 1988
- Details
The making of effective advertising
1 edition
- ISBN: 0135472903
- Prentice Hall
- 1990
- Details
The evolution of integrated marketing communications : the customer-driven marketplace
(Contributor)
1 edition
- ISBN: 9780415668927
- Routledge
- 2011
- Details
